Top Desserts Influencers in 2026
The Desserts segment comprises a total of 1,071 creators who specialize in sweet culinary content. With a median follower count of 41,170, these creators have established a significant presence in the niche. While the average engagement rate is not specified, brands can expect varying levels of interaction based on individual creator performance. The top cities for these creators include New York, Los Angeles, and Houston, indicating a diverse geographical reach. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Amaury Guichon✓@amauryguichon | 19M | — | desserts | elite | View profile → |
| 2 |  Cedric Grolet✓@cedricgrolet | 14M | — | desserts | elite | View profile → |
| 3 |  OREO✓@oreo | 3.8M | — | desserts | elite | View profile → |
| 4 |  Kimberly Ryder✓@kimbrlyryder | 3.5M | — | desserts | premium | View profile → |
| 5 | 2.4M | — | desserts | premium | View profile → | |
| 6 |  Isabella Scherer✓@isascherer | 2.1M | — | desserts | premium | View profile → |
| 7 |  Bittersweet by Najla✓@bittersweet_by_najla | 1.9M | — | desserts | premium | View profile → |
| 8 |  Chelsey White✓@chelsweets | 1.7M | — | desserts | premium | View profile → |
| 9 |  Flakes®✓@flakesbrazil | 1.3M | — | desserts | standard | View profile → |
| 10 |  ゆうとグルメ/毎日甘いもの食べたい✓@yuuuuto38 | 1.3M | — | desserts | premium | View profile → |
| 11 |  Lokma✓@lokma | 1.3M | — | desserts | standard | View profile → |
| 12 |  Chef JoséRa Castillo✓@joseracastillo | 1.2M | — | desserts | elite | View profile → |
| 13 |  حلويات سعدالدين✓@saadeddinpastry | 1.1M | — | desserts | premium | View profile → |
| 14 |  Lynn✓@lovelynnboo | 1.1M | — | desserts | premium | View profile → |
| 15 |  Claire Saffitz✓@csaffitz | 1.1M | — | desserts | elite | View profile → |
| 16 | 1.1M | — | desserts | standard | View profile → | |
| 17 |  Pierre Hermé Paris✓@pierrehermeofficial | 1.0M | — | desserts | elite | View profile → |
| 18 | 974K | — | desserts | standard | View profile → | |
| 19 |  DessertBae@dessertbae | 947K | — | desserts | premium | View profile → |
| 20 | 946K | — | desserts | budget | View profile → | |
| 21 |  Rosie Brown✓@recipebyrosie | 935K | — | desserts | standard | View profile → |
| 22 |  Logan’s Candies✓@loganscandies | 916K | — | desserts | standard | View profile → |
| 23 |  Britt Berlin | easy vegan recipes for home bakers✓@the_bananadiaries | 874K | — | desserts | premium | View profile → |
| 24 | 866K | — | desserts | standard | View profile → | |
| 25 | 804K | — | desserts | premium | View profile → | |
| 26 |  Baskin-Robbins✓@baskinrobbins | 801K | — | desserts | standard | View profile → |
| 27 |  Magnum Ice Cream✓@magnum | 798K | — | desserts | premium | View profile → |
| 28 |  Lucas Corazza✓@cheflucascorazza | 796K | — | desserts | premium | View profile → |
| 29 |  Mariana Nogueira Oliveira de Camargo✓@marinogueiracamargo | 732K | — | desserts | standard | View profile → |
| 30 |  배스킨라빈스🍦✓@baskinrobbinskorea | 728K | — | desserts | standard | View profile → |
| 31 |  Postres Para Ti✓@postresdelabuela2 | 714K | — | desserts | standard | View profile → |
| 32 | 699K | — | desserts | premium | View profile → | |
| 33 |  💖 A maior confeitaria rosa e + deliciosa da América Latina!🐻✓@pikurruchas | 642K | — | desserts | standard | View profile → |
| 34 | 627K | — | desserts | standard | View profile → | |
| 35 | 589K | — | desserts | standard | View profile → | |
| 36 |  Maria Cacau✓@mariacacau_oficial | 586K | — | desserts | standard | View profile → |
| 37 |  Fran Caleffi - Doce que Faz Bem✓@francaleffi | 580K | — | desserts | premium | View profile → |
| 38 |  dominiqueansel✓@dominiqueansel | 574K | — | desserts | premium | View profile → |
| 39 |  徐恩Renee✓@callmetsts | 561K | — | desserts | premium | View profile → |
| 40 |  Chocolate Covered Katie✓@chocolatecoveredkatie | 556K | — | desserts | premium | View profile → |
| 41 | 541K | — | desserts | premium | View profile → | |
| 42 |  Halo Top Ice Cream✓@halotopcreamery | 535K | — | desserts | premium | View profile → |
| 43 |  Dylan Lemay | Ice Cream✓@djlemay2 | 519K | — | desserts | premium | View profile → |
| 44 |  Zsalsa Nadila✓@zsalsadil | 507K | — | desserts | standard | View profile → |
| 45 |  Jefferson Felicio✓@feliciomusic | 507K | — | desserts | standard | View profile → |
| 46 |  Bostani Chocolate✓@bostani | 504K | — | desserts | premium | View profile → |
| 47 |  Salt & Straw Ice Cream✓@saltandstraw | 504K | — | desserts | premium | View profile → |
| 48 |  Vincent Vallée✓@vincent_vallee | 492K | — | desserts | elite | View profile → |
| 49 | 489K | — | desserts | premium | View profile → | |
| 50 |  삼립 공식 인스타그램✓@samlip.official | 467K | — | desserts | standard | View profile → |
Hiring desserts creators: what to look for
When hiring creators in the Desserts segment, brands should prioritize those with a strong engagement rate and a follower base that aligns with their target audience. It is essential to review the creator's content style and aesthetic to ensure it matches the brand's image. Additionally, brands should consider the geographical location of creators, especially if they are targeting specific markets like New York, Los Angeles, or Houston. Collaborating with creators who have a proven track record in dessert-related content can enhance the effectiveness of marketing campaigns.
Frequently asked questions
What is the typical pricing for collaborations in the Desserts segment?
Pricing can vary widely based on the creator's follower count and engagement levels, often falling into different tiers.
What is the average engagement rate for creators in this segment?
The average engagement rate is not specified, but it is a crucial metric to consider when evaluating potential collaborations.
How many creators are there in the Desserts segment?
There are a total of 1,071 creators in the Desserts segment.