Benchmark · live data
Personal-finance influencer engagement rate benchmark (2026)
6,236creators
2.81%avg engagement
28Kmedian followers
Jakarta · New York · Miamitop cities
What counts as good in Personal-finance?
2.81%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 4.21% | 1.5× the niche average or better |
| Good | 2.81% – 4.21% | at or above the niche average |
| Average | 1.40% – 2.81% | within half of the average |
| Low | below 1.40% | investigate authenticity and content fit |
Every Personal-finance creator profile on Zaver shows this verdict automatically — browse 6,236 vetted Personal-finance creators →
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Frequently asked questions
What is a good engagement rate for Personal-finance influencers?
The average across 6,236 vetted Personal-finance creators is 2.81%. At or above that is good; 4.21%+ is excellent; below 1.40% is weak for the niche.
How is this benchmark calculated?
Live from 6,236 Personal-finance creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.