Benchmark · live data
Ootd influencer engagement rate benchmark (2026)
608creators
33Kmedian followers
Freiburg · Fort Myers · Eindhoventop cities
Related
Frequently asked questions
What is a good engagement rate for Ootd influencers?
Zaver benchmarks Ootd creators against the live niche average computed from vetted profiles.
How is this benchmark calculated?
Live from 608 Ootd creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.