Benchmark · live data
Sustainability influencer engagement rate benchmark (2026)
1,990creators
42Kmedian followers
Los Angeles · New York · Madridtop cities
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Frequently asked questions
What is a good engagement rate for Sustainability influencers?
Zaver benchmarks Sustainability creators against the live niche average computed from vetted profiles.
How is this benchmark calculated?
Live from 1,990 Sustainability creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.