Benchmark · live data
Education influencer engagement rate benchmark (2026)
10,369creators
3.39%avg engagement
42Kmedian followers
New York · Los Angeles · Istanbultop cities
What counts as good in Education?
3.39%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 5.08% | 1.5× the niche average or better |
| Good | 3.39% – 5.08% | at or above the niche average |
| Average | 1.69% – 3.39% | within half of the average |
| Low | below 1.69% | investigate authenticity and content fit |
Every Education creator profile on Zaver shows this verdict automatically — browse 10,369 vetted Education creators →
Related
Frequently asked questions
What is a good engagement rate for Education influencers?
The average across 10,369 vetted Education creators is 3.39%. At or above that is good; 5.08%+ is excellent; below 1.69% is weak for the niche.
How is this benchmark calculated?
Live from 10,369 Education creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.