Benchmark · live data
Unboxing influencer engagement rate benchmark (2026)
281creators
36Kmedian followers
Las Vegas · Tallahassee · Fountain Valleytop cities
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Frequently asked questions
What is a good engagement rate for Unboxing influencers?
Zaver benchmarks Unboxing creators against the live niche average computed from vetted profiles.
How is this benchmark calculated?
Live from 281 Unboxing creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.