Top Unboxing Influencers in 2026
Zaver lists 281 vetted unboxing influencers on Instagram with a median audience of 35,852 followers. The segment's biggest hubs are Las Vegas, Tallahassee, Fountain Valley. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Unboxing segment features a total of 281 creators who specialize in showcasing products through unboxing videos and content. This niche has gained significant traction, appealing to audiences eager to see new products in action. The median follower count for creators in this segment is 35,852, indicating a substantial reach. Additionally, key cities where these creators are based include Las Vegas, Tallahassee, and Fountain Valley, highlighting diverse geographical representation. Brands looking to engage with this segment should consider the unique presentation styles and audience interaction that unboxing content typically offers. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Yuzhi KYD Ni✓@kydyuzhini | 13M | — | unboxing | premium | View profile → |
| 2 |  Dumpster Dive King 🤴✓@dumpsterdiveking | 4.4M | — | unboxing | premium | View profile → |
| 3 |  Lewis Hilsenteger✓@unboxtherapy | 2.8M | — | unboxing | elite | View profile → |
| 4 |  Bleacher Report Kicks✓@brkicks | 2.3M | — | unboxing | elite | View profile → |
| 5 |  Mr. Wonderful✓@mrwonderful_ | 1.9M | — | unboxing | premium | View profile → |
| 6 |  Tyler Wine✓@wildcat_official | 1.6M | — | unboxing | standard | View profile → |
| 7 |  @thetoysthetoysthetoys✓@thetoysthetoysthetoys | 1.0M | — | unboxing | premium | View profile → |
| 8 |  Craig Clark✓@goose_2659 | 921K | — | unboxing | elite | View profile → |
| 9 | 884K | — | unboxing | standard | View profile → | |
| 10 |  Mystery Tackle Box✓@mysterytacklebox | 743K | — | unboxing | standard | View profile → |
| 11 |  Loot Crate✓@lootcrate | 604K | — | unboxing | premium | View profile → |
| 12 |  NECA Toys✓@necaofficial | 583K | — | unboxing | premium | View profile → |
| 13 | 548K | — | unboxing | standard | View profile → | |
| 14 |  Rhia Fay👑✓@rhia.official | 525K | — | unboxing | premium | View profile → |
| 15 |  Sticker Mule✓@stickermule | 474K | — | unboxing | standard | View profile → |
| 16 |  McFarlane Toys✓@mcfarlane_toys_official | 473K | — | unboxing | standard | View profile → |
| 17 |  What's Inside?✓@whatsinside | 461K | — | unboxing | premium | View profile → |
| 18 | 451K | — | unboxing | standard | View profile → | |
| 19 |  Burak Güner✓@burakguner | 432K | — | unboxing | standard | View profile → |
| 20 |  Iron Studios | Collectibles✓@ironstudios | 412K | — | unboxing | premium | View profile → |
| 21 |  PopSockets✓@popsockets | 411K | — | unboxing | premium | View profile → |
| 22 |  Tech Deck✓@techdeck | 346K | — | unboxing | standard | View profile → |
| 23 |  Odditymall@odditymall | 340K | — | unboxing | standard | View profile → |
| 24 |  Jodi Lytle✓@palletprincess0 | 326K | — | unboxing | standard | View profile → |
| 25 |  MJ ARSENAL✓@mjarsenal | 313K | — | unboxing | premium | View profile → |
| 26 |  عزيز الزعابي✓@tech3zoz | 313K | — | unboxing | standard | View profile → |
| 27 |  The Collectibles Guru✓@collectibleguru | 302K | — | unboxing | standard | View profile → |
| 28 |  Columbia River Knife and Tool@crkt_knives | 297K | — | unboxing | standard | View profile → |
| 29 |  Immortal Masks✓@immortalmasks | 293K | — | unboxing | premium | View profile → |
| 30 |  Melissa Backwoods (Melissa Miller)✓@melissabackwoods | 283K | — | unboxing | standard | View profile → |
| 31 |  TTuana✓@ttuanaugc | 272K | — | unboxing | standard | View profile → |
| 32 |  Tulio Parreiras✓@tulioparreiras | 270K | — | unboxing | standard | View profile → |
| 33 |  Костя Павлов✓@kostya_zzz | 255K | — | unboxing | standard | View profile → |
| 34 | 241K | — | unboxing | standard | View profile → | |
| 35 |  Smoko Inc.✓@smokonow | 238K | — | unboxing | standard | View profile → |
| 36 | 234K | — | unboxing | premium | View profile → | |
| 37 |  Dannier j moreno✓@los_red_toys | 198K | — | unboxing | standard | View profile → |
| 38 |  Justin Couch✓@couchcollectibles | 191K | — | unboxing | premium | View profile → |
| 39 |  Amanda Silva✓@amandacada | 190K | — | unboxing | standard | View profile → |
| 40 |  Unclaimed Baggage✓@unclaimedbag | 185K | — | unboxing | standard | View profile → |
| 41 |  Q8diecastfigures✓@q8diecastfigures | 173K | — | unboxing | standard | View profile → |
| 42 |  Kotobukiya✓@kotobukiya_official | 170K | — | unboxing | premium | View profile → |
| 43 |  アジーンTV✓@aji_ntv | 169K | — | unboxing | standard | View profile → |
| 44 |  A n d r e a G ó m e z✓@andreaa_lalala | 162K | — | unboxing | standard | View profile → |
| 45 | 162K | — | unboxing | standard | View profile → | |
| 46 |  Pristine Auction✓@pristineauction | 162K | — | unboxing | standard | View profile → |
| 47 |  Box Desire✓@boxdesire | 161K | — | unboxing | standard | View profile → |
| 48 |  FuqToys@fuqtoys_official | 160K | — | unboxing | standard | View profile → |
| 49 |  BrickLink✓@bricklink | 141K | — | unboxing | standard | View profile → |
| 50 | 131K | — | unboxing | standard | View profile → |
Hiring unboxing creators: what to look for
When hiring creators in the Unboxing segment, brands should prioritize the creator's engagement with their audience, as this can significantly affect product visibility and consumer interest. It is also essential to assess the creator's content style and how well it aligns with the brand's image. Brands should look for creators who have a track record of authentic interactions and can effectively communicate the value of the products being showcased. Additionally, understanding the demographics of the creator's audience can help tailor campaigns for maximum impact.
Frequently asked questions
What is the average engagement rate for creators in the Unboxing segment?
The average engagement rate for creators in the Unboxing segment is not provided.
What are the typical pricing tiers for collaborations in this segment?
Pricing tiers for collaborations in the Unboxing segment can vary widely based on the creator's reach and engagement.
How many creators are there in the Unboxing segment?
There are 281 creators in the Unboxing segment.