Benchmark · live data
Baby-products influencer engagement rate benchmark (2026)
1,118creators
0.04%avg engagement
73Kmedian followers
São Paulo · Lagos · Istanbultop cities
What counts as good in Baby-products?
0.04%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 0.05% | 1.5× the niche average or better |
| Good | 0.04% – 0.05% | at or above the niche average |
| Average | 0.02% – 0.04% | within half of the average |
| Low | below 0.02% | investigate authenticity and content fit |
Every Baby-products creator profile on Zaver shows this verdict automatically — browse 1,118 vetted Baby-products creators →
Related
Frequently asked questions
What is a good engagement rate for Baby-products influencers?
The average across 1,118 vetted Baby-products creators is 0.04%. At or above that is good; 0.05%+ is excellent; below 0.02% is weak for the niche.
How is this benchmark calculated?
Live from 1,118 Baby-products creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.