Benchmark · live data
Social-cause influencer engagement rate benchmark (2026)
5,241creators
38Kmedian followers
New York · Los Angeles · Washington D.C.top cities
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Frequently asked questions
What is a good engagement rate for Social-cause influencers?
Zaver benchmarks Social-cause creators against the live niche average computed from vetted profiles.
How is this benchmark calculated?
Live from 5,241 Social-cause creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.