Benchmark · live data
Automotive influencer engagement rate benchmark (2026)
11,601creators
2.45%avg engagement
40Kmedian followers
Miami · Jakarta · Los Angelestop cities
What counts as good in Automotive?
2.45%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 3.68% | 1.5× the niche average or better |
| Good | 2.45% – 3.68% | at or above the niche average |
| Average | 1.23% – 2.45% | within half of the average |
| Low | below 1.23% | investigate authenticity and content fit |
Every Automotive creator profile on Zaver shows this verdict automatically — browse 11,601 vetted Automotive creators →
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Frequently asked questions
What is a good engagement rate for Automotive influencers?
The average across 11,601 vetted Automotive creators is 2.45%. At or above that is good; 3.68%+ is excellent; below 1.23% is weak for the niche.
How is this benchmark calculated?
Live from 11,601 Automotive creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.