Top 50 Automotive Influencers
Ranked by follower count among 11,601 vetted Automotive creators on Zaver.
This ranking highlights the top creators in the Automotive segment, featuring a total of 50 profiles that have successfully passed Zaver's indexing quality standards. The leading profiles include notable accounts such as bmw with 43,717,964 followers and mercedesbenz with 38,823,210 followers. These creators represent a significant presence in the automotive space on Instagram, showcasing their influence and reach within the community.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  BMW✓@bmw | 44M | — | automotive | elite | View profile → |
| 2 |  Mercedes-Benz✓@mercedesbenz | 39M | — | automotive | elite | View profile → |
| 3 |  Porsche✓@porsche | 33M | — | automotive | elite | View profile → |
| 4 |  Ferrari✓@ferrari | 32M | — | automotive | elite | View profile → |
| 5 |  BUGATTI✓@bugatti | 25M | — | automotive | elite | View profile → |
| 6 |  Ulugbekhon Maksumov✓@ulugbekhon | 21M | — | automotive | elite | View profile → |
| 7 |  Mercedes-AMG✓@mercedesamg | 18M | — | automotive | elite | View profile → |
| 8 |  McLaren Mastercard Formula 1 Team 🧡✓@mclarenf1 | 17M | — | automotive | elite | View profile → |
| 9 |  Audi USA✓@audiusa | 16M | — | automotive | premium | View profile → |
| 10 |  Aston Martin✓@astonmartin | 12M | — | automotive | elite | View profile → |
| 11 |  Volkswagen✓@volkswagen | 11M | — | automotive | elite | View profile → |
| 12 |  McLaren Automotive✓@mclarenauto | 11M | — | automotive | elite | View profile → |
| 13 |  Range Rover✓@rangerover | 10M | — | automotive | elite | View profile → |
| 14 |  TOYOTA✓@toyota | 9.9M | — | automotive | elite | View profile → |
| 15 |  Marc Márquez✓@marcmarquez93 | 8.4M | — | automotive | elite | View profile → |
| 16 |  Jeep✓@jeep | 8.3M | — | automotive | elite | View profile → |
| 17 |  The UK07 Rider✓@anurag_dobhal | 8.0M | — | automotive | elite | View profile → |
| 18 |  Эрик Давидович✓@eric_davidich | 7.7M | — | automotive | premium | View profile → |
| 19 |  Ken Block✓@kblock43 | 7.6M | — | automotive | elite | View profile → |
| 20 |  Ford Motor Company✓@ford | 6.8M | — | automotive | elite | View profile → |
| 21 |  Pagani Automobili✓@paganiautomobili | 6.6M | — | automotive | elite | View profile → |
| 22 |  Top Gear✓@topgear | 6.2M | — | automotive | elite | View profile → |
| 23 |  Ducati Motor Holding✓@ducati | 6.2M | — | automotive | elite | View profile → |
| 24 |  Audi✓@audi | 6.2M | — | automotive | elite | View profile → |
| 25 |  Honda✓@honda | 6.1M | — | automotive | elite | View profile → |
| 26 |  123 Mobile Lock✓@123mobilelock | 5.9M | — | automotive | standard | View profile → |
| 27 |  Hoonigan Industries✓@thehoonigans | 4.9M | — | automotive | premium | View profile → |
| 28 |  BRABUS✓@brabus | 4.2M | — | automotive | elite | View profile → |
| 29 |  Harris Illanno Vriza✓@harrisvriza | 4.2M | — | automotive | premium | View profile → |
| 30 |  JUCA✓@jucaviapri | 4.1M | — | automotive | premium | View profile → |
| 31 |  chevrolet✓@chevrolet | 4.1M | — | automotive | premium | View profile → |
| 32 |  CarLifestyle✓@carlifestyle | 4.1M | — | automotive | elite | View profile → |
| 33 |  BMW M Motorsport 🏆✓@bmwmmotorsport | 4.1M | — | automotive | elite | View profile → |
| 34 |  Cadillac✓@cadillac | 3.9M | — | automotive | elite | View profile → |
| 35 |  Dave Sparks✓@heavydsparks | 3.8M | — | automotive | elite | View profile → |
| 36 |  Lamborghini Squadra Corse✓@lamborghinisc | 3.8M | — | automotive | elite | View profile → |
| 37 |  MANSORY✓@mansory | 3.8M | — | automotive | elite | View profile → |
| 38 |  Audi Revolut F1 Team✓@audif1 | 3.8M | — | automotive | premium | View profile → |
| 39 |  Cadillac Formula 1 Team✓@cadillacf1 | 3.6M | — | automotive | premium | View profile → |
| 40 |  Alex Demuner✓@demunershow | 3.4M | — | automotive | premium | View profile → |
| 41 |  Cars Without Limits✓@carswithoutlimits | 3.3M | — | automotive | elite | View profile → |
| 42 |  Murray Kruger✓@krugerconstruction | 3.3M | — | automotive | elite | View profile → |
| 43 |  FIA - Official account✓@fia.official | 3.2M | — | automotive | premium | View profile → |
| 44 |  Stake F1 Team KICK Sauber✓@stakef1team | 3.0M | — | automotive | elite | View profile → |
| 45 |  Toyota USA✓@toyotausa | 3.0M | — | automotive | elite | View profile → |
| 46 |  SICK Cars and Trucks✓@sick.cars.and.trucks | 3.0M | — | automotive | premium | View profile → |
| 47 |  The Grand Tour✓@itsthegrandtour | 3.0M | — | automotive | elite | View profile → |
| 48 |  Nico Hulkenberg✓@hulkhulkenberg | 3.0M | — | automotive | premium | View profile → |
| 49 |  Dakar Rally✓@dakarrally | 2.9M | — | automotive | elite | View profile → |
| 50 |  Ibrahim Assad✓@ibrahim_assad | 2.8M | — | automotive | elite | View profile → |
Methodology
Creators are ranked based on their follower count among profiles that have met Zaver's indexing quality criteria, which includes being labeled, categorized, and having a minimum of 5k followers.
Frequently asked questions
What criteria are used to rank the creators?
Creators are ranked by follower count and must meet specific indexing quality standards.
How many creators are included in this ranking?
The ranking includes a total of 50 creators in the Automotive segment.
What does it mean to pass Zaver's indexing quality bar?
It means the profile is properly labeled, categorized, and has at least 5k followers.
Are there any content considerations for brands?
Some content may require brand review.