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Guide · Makeup · data as of Oct 2026

How to find makeup influencers

For brands and agencies that need a vetted makeup shortlist, not a list of big names.

Short answer

There are 20,329 makeup creators with 1,000+ followers in the Zaver index, and 76% of them are nano or micro (under 100K), so the practical shortlist is small accounts with proof of engagement. 48% of those with a known location are in the United States. The most common estimated price tier is standard (62% of vetted makeup creators). Describe the creator you want in plain English, let Zaver score the matches, then check audience, authenticity and a fair price before you reach out.

Makeup creators by the numbers

Instagram creators with 1,000+ followers whose primary niche is makeup, from the Zaver index. Aggregates only.

Nano1K–10K16.6%3,365
Micro10K–100K59.5%12,092
Mid100K–500K18.8%3,814
Macro500K–1M2.8%560
Mega1M+2.4%498

Where they are

  • United States · 48%
  • Brazil · 7%
  • United Kingdom · 4%
  • India · 3%
  • Indonesia · 3%

Top cities

  • Los Angeles, United States · 47
  • New York, United States · 44
  • Miami, United States · 26
  • Houston, United States · 25

Audience. Average 81% women. Most common age skew 25-34 (75% of vetted creators).

Estimated price tier, all vetted makeup creators
Budget 3.0%Standard 62.1%Premium 33.4%Elite 1.5%

Full split by size and the method on the Makeup influencer rate guide.

Step by step

  1. 1

    Describe, do not filter

    From the home command bar or /discover, write the brief as a sentence: “makeup creators in Los Angeles with 20k–100k followers who post reels”. Add gender, verified or a budget if it matters.

  2. 2

    Read the scored shortlist

    Up to 50 creators with a fit score, followers, tier, matched niche and location tags and a brand-account flag. In makeup, expect most matches in the micro tier; that is where the engagement is.

  3. 3

    Check audience before you fall for a feed

    Insight report on the top ten: audience age, gender and country (the niche skews the United States; your buyer may not), authenticity, engagement against the tier benchmark, past brand deals.

  4. 4

    Price from the report

    The fair price range and CPM at the centre tell you what to offer and when a quote is high.

  5. 5

    Reach out with published contacts

    Enrich contacts for the keepers, or build the list directly with a database search filtered to makeup, your country and “has public email”.

Or ask it in ChatGPT or Claude

With Zaver connected, the whole job is one message. The assistant calls discover_creators, then get_creator_insights for the ones you pick.

find 20 makeup creators in Los Angeles with 20k–100k followers who post reels, check their audience and authenticity, and give me a fair price for one reel each

Not connected yet? Set it up in about a minute.

Questions

How many makeup influencers are there on Instagram?

20,329 with 1,000 or more followers in the Zaver index as of October 2026. The micro tier is the largest; 76% have under 100K followers.

Where are most makeup influencers based?

United States (48%), Brazil (7%), United Kingdom (4%) among creators with a known location. The top city is Los Angeles.

How much do makeup influencers charge?

Most vetted makeup creators fall in the standard price tier. The full split by size and the fair-price method are on the Makeup rate guide.

Who follows makeup influencers?

Audiences average 81% women and skew to 25-34 year-olds (75% of vetted creators). Check the split per creator before you commit; a niche average hides a lot.

What is the fastest way to find makeup influencers?

Type a brief like "makeup creators in Los Angeles with 20k–100k followers who post reels" into Zaver. You get up to 50 scored creators in 10 to 30 seconds for one credit, with audience and price one click away.

Go further

Makeup influencer ratesBrowse makeup creatorsTop 50 makeup creatorsPlaybook: describe to findPlaybook: check the audienceAll niches