Guide · Home-decor · data as of Oct 2026
How to find home-decor influencers
For brands and agencies that need a vetted home-decor shortlist, not a list of big names.
There are 14,026 home-decor creators with 1,000+ followers in the Zaver index, and 70% of them are nano or micro (under 100K), so the practical shortlist is small accounts with proof of engagement. 51% of those with a known location are in the United States. The most common estimated price tier is standard (68% of vetted home-decor creators). Describe the creator you want in plain English, let Zaver score the matches, then check audience, authenticity and a fair price before you reach out.
Home-decor creators by the numbers
Instagram creators with 1,000+ followers whose primary niche is home-decor, from the Zaver index. Aggregates only.
Where they are
- United States · 51%
- Brazil · 7%
- United Kingdom · 5%
- Türkiye · 4%
- Australia · 2%
Top cities
- Istanbul, Türkiye · 76
- New York, United States · 75
- Los Angeles, United States · 59
- São Paulo, Brazil · 35
- London, United Kingdom · 32
Audience. Average 60% women. Most common age skew 25-34 (81% of vetted creators).
Full split by size and the method on the Home-decor influencer rate guide.
Step by step
- 1
Describe, do not filter
From the home command bar or /discover, write the brief as a sentence: “home-decor creators in Istanbul with 20k–100k followers who post reels”. Add gender, verified or a budget if it matters.
- 2
Read the scored shortlist
Up to 50 creators with a fit score, followers, tier, matched niche and location tags and a brand-account flag. In home-decor, expect most matches in the micro tier; that is where the engagement is.
- 3
Check audience before you fall for a feed
Insight report on the top ten: audience age, gender and country (the niche skews the United States; your buyer may not), authenticity, engagement against the tier benchmark, past brand deals.
- 4
Price from the report
The fair price range and CPM at the centre tell you what to offer and when a quote is high.
- 5
Reach out with published contacts
Enrich contacts for the keepers, or build the list directly with a database search filtered to home-decor, your country and “has public email”.
Or ask it in ChatGPT or Claude
With Zaver connected, the whole job is one message. The assistant calls discover_creators, then get_creator_insights for the ones you pick.
find 20 home-decor creators in Istanbul with 20k–100k followers who post reels, check their audience and authenticity, and give me a fair price for one reel eachNot connected yet? Set it up in about a minute.
Questions
How many home-decor influencers are there on Instagram?
14,026 with 1,000 or more followers in the Zaver index as of October 2026. The micro tier is the largest; 70% have under 100K followers.
Where are most home-decor influencers based?
United States (51%), Brazil (7%), United Kingdom (5%) among creators with a known location. The top city is Istanbul.
How much do home-decor influencers charge?
Most vetted home-decor creators fall in the standard price tier. The full split by size and the fair-price method are on the Home-decor rate guide.
Who follows home-decor influencers?
Audiences average 60% women and skew to 25-34 year-olds (81% of vetted creators). Check the split per creator before you commit; a niche average hides a lot.
What is the fastest way to find home-decor influencers?
Type a brief like "home-decor creators in Istanbul with 20k–100k followers who post reels" into Zaver. You get up to 50 scored creators in 10 to 30 seconds for one credit, with audience and price one click away.
Go further
Home-decor influencer ratesBrowse home-decor creatorsTop 50 home-decor creatorsPlaybook: describe to findPlaybook: check the audienceAll niches