Glossary · Finding creators
Creator discovery
The process of finding creators who match a brief. Discovery covers everything from hashtag browsing to database filters to AI search. The output is a shortlist of candidates to vet, not a final list.
Why it matters
Finding creators who fit the audience and the brand is the top challenge marketers report, ahead of measurement.
How Zaver measures it
Zaver takes a plain-English brief, searches 33 million creators by meaning, scores each candidate against the brief and returns up to 50 with a fit score in 10 to 30 seconds. One search is one credit.