Glossary · Finding creators
Fit score
A 0 to 100 score of how well a creator matches a brief. A fit score blends relevance to the brief with signals such as size and verification so that the shortlist is ranked by usefulness rather than by followers alone.
Why it matters
Sorting by followers surfaces the biggest accounts, not the right ones. A fit score puts the creator who actually posts about your topic in your city at the top.
How Zaver measures it
Every Zaver discovery result carries a fit score plus matched niche and location tags and a brand-account flag.