Glossary · Finding creators
Brand account
A business profile rather than a creator. Brand accounts show up in creator searches because they post in the same niche. They are not creators to hire, and a good discovery tool flags or excludes them.
Why it matters
An outreach list with shops and brands in it wastes every email sent to them.
How Zaver measures it
Discovery results carry an "is likely brand account" flag; database search can exclude brand accounts outright.