Glossary · Finding creators
Lookalike creators
Creators similar to ones that already worked for you. Lookalike discovery starts from seed creators and expands into the profiles the platform suggests as similar, several hops deep, then screens them by size.
Why it matters
Your best past performer is the most reliable brief you have. Expanding from it finds creators with the same audience shape.
How Zaver measures it
Lookalike profiles walks Instagram's related-profile suggestions up to three hops from your seeds, de-duplicates and filters by follower range. 25 credits per 1,000 profiles.