Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 951 | 148K | - | baking | premium | Open profile ↗ | |
| 952 |  Duriye akmeşe✓@durisinmutfagi | 148K | - | baking | budget | Open profile ↗ |
| 953 |  Heba Elsharnoby✓@bobtycakes | 148K | - | baking | standard | Open profile ↗ |
| 954 |  Lady M Confections Official✓@ladymcakes | 148K | - | baking | premium | Open profile ↗ |
| 955 | 148K | - | baking | standard | Open profile ↗ | |
| 956 |  Sarah | Cakes & Cupcakes✓@sarahrosacakes | 148K | - | baking | standard | Open profile ↗ |
| 957 | 147K | - | baking | standard | Open profile ↗ | |
| 958 |  Adelina (Ben et Adé)✓@adelina_lmp11 | 147K | - | baking | standard | Open profile ↗ |
| 959 |  Raina ODell@raina.odell | 147K | - | baking | standard | Open profile ↗ |
| 960 | 147K | - | baking | standard | Open profile ↗ | |
| 961 |  The Original CakePuck!@benty.cakes | 146K | - | baking | standard | Open profile ↗ |
| 962 |  Anna Krasovskaia✓@anna_krasovskaia | 146K | - | baking | standard | Open profile ↗ |
| 963 | 146K | - | baking | premium | Open profile ↗ | |
| 964 |  Sara Moalli✓@sara_moalli_bakeoffitalia8 | 146K | - | baking | standard | Open profile ↗ |
| 965 |  Vivian Sella✓@selladoces | 146K | - | baking | standard | Open profile ↗ |
| 966 |  Marisa Catalano - Pastelería Artística🇦🇷✓@bymaricatalano | 146K | - | baking | standard | Open profile ↗ |
| 967 |  Daniel Larsson✓@danlarn | 146K | - | baking | standard | Open profile ↗ |
| 968 |  Ashley Holt✓@sugar_monsterr | 145K | - | baking | premium | Open profile ↗ |
| 969 |  Jeffrey Tan✓@jeffrey__tan | 145K | - | baking | premium | Open profile ↗ |
| 970 | 145K | - | baking | premium | Open profile ↗ | |
| 971 |  Cláudia Souza✓@claudiasouzaab | 145K | - | baking | premium | Open profile ↗ |
| 972 |  Dani Rollemberg Toré✓@umbigonofogao | 145K | - | baking | standard | Open profile ↗ |
| 973 |  Jessica Azevedo - Confeitaria e Panificação✓@jessicaazevedo_oficial | 145K | - | baking | standard | Open profile ↗ |
| 974 | 145K | - | baking | premium | Open profile ↗ | |
| 975 |  Sandie@youcancallmesweetie | 145K | - | baking | premium | Open profile ↗ |
| 976 | 144K | - | baking | premium | Open profile ↗ | |
| 977 | 144K | - | baking | standard | Open profile ↗ | |
| 978 |  Macaron, Cookies and Flowers@ayseyamanbutikpasta | 144K | - | baking | premium | Open profile ↗ |
| 979 |  Gianluca Fusto✓@gianlucafusto | 144K | - | baking | premium | Open profile ↗ |
| 980 |  MAMICHE✓@boulangeriemamiche | 144K | - | baking | standard | Open profile ↗ |
| 981 | 144K | - | baking | standard | Open profile ↗ | |
| 982 | 143K | - | baking | premium | Open profile ↗ | |
| 983 | 143K | - | baking | standard | Open profile ↗ | |
| 984 |  𝑲𝒂𝒓𝒆𝒏 Merino✓@soykarencate | 143K | - | baking | standard | Open profile ↗ |
| 985 |  Richard Hart✓@richardhartbaker | 143K | - | baking | premium | Open profile ↗ |
| 986 |  JUDIT REDING✓@thesweetdesignsshoppe | 143K | - | baking | standard | Open profile ↗ |
| 987 | 143K | - | baking | standard | Open profile ↗ | |
| 988 | 143K | - | baking | standard | Open profile ↗ | |
| 989 | 143K | - | baking | premium | Open profile ↗ | |
| 990 | 143K | - | baking | standard | Open profile ↗ | |
| 991 | 142K | - | baking | standard | Open profile ↗ | |
| 992 | 142K | - | baking | standard | Open profile ↗ | |
| 993 |  Blondies Kitchen | Cookies✓@blondieskitchen | 142K | - | baking | premium | Open profile ↗ |
| 994 | 142K | - | baking | premium | Open profile ↗ | |
| 995 |  Patrik 🤠✓@einfach.patrik | 142K | - | baking | standard | Open profile ↗ |
| 996 |  Yona Cakes Muniz / Confeitaria / Papel Arroz / Porto Seguro BA✓@yonacakes | 142K | - | baking | standard | Open profile ↗ |
| 997 | 142K | - | baking | standard | Open profile ↗ | |
| 998 | 141K | - | baking | standard | Open profile ↗ | |
| 999 |  Nacho Ramiro✓@nachoramir0 | 141K | - | baking | standard | Open profile ↗ |
| 1000 | 141K | - | baking | standard | Open profile ↗ |