Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1001 | 141K | - | baking | standard | Open profile ↗ | |
| 1002 |  Cathryn Wood✓@cathrynlaurawood | 141K | - | baking | premium | Open profile ↗ |
| 1003 |  Browniegod✓@browniegod | 141K | - | baking | standard | Open profile ↗ |
| 1004 |  𝐋𝐚𝐡𝐜𝐞𝐧 𝐌𝐚𝐫𝐡𝐨𝐮𝐜𝐡𝐢✓@lahcen_patissier | 140K | - | baking | standard | Open profile ↗ |
| 1005 | 140K | - | baking | standard | Open profile ↗ | |
| 1006 |  Santy L✓@santymeii | 140K | - | baking | budget | Open profile ↗ |
| 1007 |  Helen Goh✓@helen_goh_bakes | 139K | - | baking | premium | Open profile ↗ |
| 1008 |  Le Jardin Sucré par Melanie & Arnaud Mathez✓@lejardinsucre_paris | 139K | - | baking | premium | Open profile ↗ |
| 1009 | 139K | - | baking | standard | Open profile ↗ | |
| 1010 |  SugarLab - Pastelería Creativa✓@sugarlaboficial | 139K | - | baking | standard | Open profile ↗ |
| 1011 | 139K | - | baking | standard | Open profile ↗ | |
| 1012 |  Braidi Berry Fredrickson✓@thefrostedcookiery | 139K | - | baking | budget | Open profile ↗ |
| 1013 | 139K | - | baking | standard | Open profile ↗ | |
| 1014 | 139K | - | baking | standard | Open profile ↗ | |
| 1015 |  Mirzade Baklavaları✓@mirzadebaklavalari | 139K | - | baking | standard | Open profile ↗ |
| 1016 |  Tilde Wexøe Munkholm✓@tildemunkholm | 138K | - | baking | standard | Open profile ↗ |
| 1017 |  Kuntum Rahmadia✓@kuntumrahmadia | 138K | - | baking | standard | Open profile ↗ |
| 1018 |  Flavie - recettes gourmandes & pâtisserie✓@iletaitungateau | 138K | - | baking | standard | Open profile ↗ |
| 1019 |  Zak The Baker@zakthebaker | 138K | - | baking | premium | Open profile ↗ |
| 1020 | 138K | - | baking | standard | Open profile ↗ | |
| 1021 |  Maria Stela Confeitaria | Bolos e Delivery de doces 🍓🍰✓@mariastelaconfeitaria | 138K | - | baking | standard | Open profile ↗ |
| 1022 |  Jo💋@cakepoppn | 138K | - | baking | standard | Open profile ↗ |
| 1023 |  Cristina Andrei✓@cristina.andrei | 138K | - | baking | standard | Open profile ↗ |
| 1024 |  Hive Bakery✓@hivebakery | 137K | - | baking | standard | Open profile ↗ |
| 1025 | 137K | - | baking | premium | Open profile ↗ | |
| 1026 | 137K | - | baking | standard | Open profile ↗ | |
| 1027 |  IONELA ELENA✓@sweetsbyjoana | 137K | - | baking | premium | Open profile ↗ |
| 1028 | La Cocina de Gisele@lacocinadegisele | 137K | - | baking | standard | Open profile ↗ |
| 1029 |  Steph Blackwell 🦋✓@stephiblackwell | 137K | - | baking | standard | Open profile ↗ |
| 1030 | 137K | - | baking | standard | Open profile ↗ | |
| 1031 | 137K | - | baking | standard | Open profile ↗ | |
| 1032 |  JOSE HERRERA✓@joseherreracakes | 136K | - | baking | budget | Open profile ↗ |
| 1033 |  Molly Wilkinson✓@mollyjwilk | 136K | - | baking | standard | Open profile ↗ |
| 1034 |  Osman Nahit Şendur✓@chefosmansendurr | 136K | - | baking | standard | Open profile ↗ |
| 1035 |  Christian Escriba✓@escriba1906 | 136K | - | baking | standard | Open profile ↗ |
| 1036 | 136K | - | baking | standard | Open profile ↗ | |
| 1037 |  Monica Landes@montezoolandes | 136K | - | baking | standard | Open profile ↗ |
| 1038 |  インスタパティシエ🐲〜ryuta〜🐲✓@over_the_limit.kr | 136K | - | baking | premium | Open profile ↗ |
| 1039 | 136K | - | baking | standard | Open profile ↗ | |
| 1040 |  Cathrine Brandt✓@cathrinebrandtdk | 136K | - | baking | standard | Open profile ↗ |
| 1041 | 136K | - | baking | standard | Open profile ↗ | |
| 1042 | 136K | - | baking | standard | Open profile ↗ | |
| 1043 |  Fait Maison - Salon de Thé✓@fait_maison_london | 136K | - | baking | standard | Open profile ↗ |
| 1044 | 136K | - | baking | standard | Open profile ↗ | |
| 1045 |  Palmier Bakery 帕米貝可·法式蝴蝶酥✓@palmier_bakery | 136K | - | baking | premium | Open profile ↗ |
| 1046 | 136K | - | baking | premium | Open profile ↗ | |
| 1047 |  Fernanda Gibbi / Bolos/Doces/Cestas /Casamento/Corporativo✓@gibbi.cake | 135K | - | baking | standard | Open profile ↗ |
| 1048 | 135K | - | baking | standard | Open profile ↗ | |
| 1049 | 135K | - | baking | premium | Open profile ↗ | |
| 1050 | 135K | - | baking | standard | Open profile ↗ |