Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1001 | 141K | — | baking | standard | View profile → | |
| 1002 |  Cathryn Wood✓@cathrynlaurawood | 141K | — | baking | premium | View profile → |
| 1003 |  Browniegod✓@browniegod | 141K | — | baking | standard | View profile → |
| 1004 |  𝐋𝐚𝐡𝐜𝐞𝐧 𝐌𝐚𝐫𝐡𝐨𝐮𝐜𝐡𝐢✓@lahcen_patissier | 140K | — | baking | standard | View profile → |
| 1005 | 140K | — | baking | standard | View profile → | |
| 1006 |  Santy L✓@santymeii | 140K | — | baking | budget | View profile → |
| 1007 |  Helen Goh✓@helen_goh_bakes | 139K | — | baking | premium | View profile → |
| 1008 |  Le Jardin Sucré par Melanie & Arnaud Mathez✓@lejardinsucre_paris | 139K | — | baking | premium | View profile → |
| 1009 | 139K | — | baking | standard | View profile → | |
| 1010 |  SugarLab - Pastelería Creativa✓@sugarlaboficial | 139K | — | baking | standard | View profile → |
| 1011 | 139K | — | baking | standard | View profile → | |
| 1012 |  Braidi Berry Fredrickson✓@thefrostedcookiery | 139K | — | baking | budget | View profile → |
| 1013 | 139K | — | baking | standard | View profile → | |
| 1014 | 139K | — | baking | standard | View profile → | |
| 1015 |  Mirzade Baklavaları✓@mirzadebaklavalari | 139K | — | baking | standard | View profile → |
| 1016 |  Tilde Wexøe Munkholm✓@tildemunkholm | 138K | — | baking | standard | View profile → |
| 1017 |  Kuntum Rahmadia✓@kuntumrahmadia | 138K | — | baking | standard | View profile → |
| 1018 |  Flavie - recettes gourmandes & pâtisserie✓@iletaitungateau | 138K | — | baking | standard | View profile → |
| 1019 |  Zak The Baker@zakthebaker | 138K | — | baking | premium | View profile → |
| 1020 | 138K | — | baking | standard | View profile → | |
| 1021 |  Maria Stela Confeitaria | Bolos e Delivery de doces 🍓🍰✓@mariastelaconfeitaria | 138K | — | baking | standard | View profile → |
| 1022 |  Jo💋@cakepoppn | 138K | — | baking | standard | View profile → |
| 1023 |  Cristina Andrei✓@cristina.andrei | 138K | — | baking | standard | View profile → |
| 1024 |  Hive Bakery✓@hivebakery | 137K | — | baking | standard | View profile → |
| 1025 | 137K | — | baking | premium | View profile → | |
| 1026 | 137K | — | baking | standard | View profile → | |
| 1027 |  IONELA ELENA✓@sweetsbyjoana | 137K | — | baking | premium | View profile → |
| 1028 | La Cocina de Gisele@lacocinadegisele | 137K | — | baking | standard | View profile → |
| 1029 |  Steph Blackwell 🦋✓@stephiblackwell | 137K | — | baking | standard | View profile → |
| 1030 | 137K | — | baking | standard | View profile → | |
| 1031 | 137K | — | baking | standard | View profile → | |
| 1032 |  JOSE HERRERA✓@joseherreracakes | 136K | — | baking | budget | View profile → |
| 1033 |  Molly Wilkinson✓@mollyjwilk | 136K | — | baking | standard | View profile → |
| 1034 |  Osman Nahit Şendur✓@chefosmansendurr | 136K | — | baking | standard | View profile → |
| 1035 |  Christian Escriba✓@escriba1906 | 136K | — | baking | standard | View profile → |
| 1036 | 136K | — | baking | standard | View profile → | |
| 1037 |  Monica Landes@montezoolandes | 136K | — | baking | standard | View profile → |
| 1038 |  インスタパティシエ🐲〜ryuta〜🐲✓@over_the_limit.kr | 136K | — | baking | premium | View profile → |
| 1039 | 136K | — | baking | standard | View profile → | |
| 1040 |  Cathrine Brandt✓@cathrinebrandtdk | 136K | — | baking | standard | View profile → |
| 1041 | 136K | — | baking | standard | View profile → | |
| 1042 | 136K | — | baking | standard | View profile → | |
| 1043 |  Fait Maison - Salon de Thé✓@fait_maison_london | 136K | — | baking | standard | View profile → |
| 1044 | 136K | — | baking | standard | View profile → | |
| 1045 |  Palmier Bakery 帕米貝可·法式蝴蝶酥✓@palmier_bakery | 136K | — | baking | premium | View profile → |
| 1046 | 136K | — | baking | premium | View profile → | |
| 1047 |  Fernanda Gibbi / Bolos/Doces/Cestas /Casamento/Corporativo✓@gibbi.cake | 135K | — | baking | standard | View profile → |
| 1048 | 135K | — | baking | standard | View profile → | |
| 1049 | 135K | — | baking | premium | View profile → | |
| 1050 | 135K | — | baking | standard | View profile → |