Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 501 |  S A N D R A P I C A✓@sandrapica | 267K | - | baking | standard | Open profile ↗ |
| 502 | 267K | - | baking | standard | Open profile ↗ | |
| 503 | 267K | - | baking | premium | Open profile ↗ | |
| 504 |  Pierre-Jean Quinonero✓@pierrejean_quinonero | 266K | - | baking | premium | Open profile ↗ |
| 505 |  Регина Бурд✓@burdregina | 265K | - | baking | standard | Open profile ↗ |
| 506 |  The Flour Box✓@theflourboxshop | 264K | - | baking | standard | Open profile ↗ |
| 507 |  Georgia Green✓@georgiascakes | 264K | - | baking | standard | Open profile ↗ |
| 508 |  Alicia Correa Varela✓@alicias.co | 264K | - | baking | standard | Open profile ↗ |
| 509 |  amy h.✓@constellationinspiration | 264K | - | baking | premium | Open profile ↗ |
| 510 |  Wahdini Miftahul Husna✓@dinniroti | 264K | - | baking | standard | Open profile ↗ |
| 511 | 262K | - | baking | premium | Open profile ↗ | |
| 512 |  Bolo da Lais | Curso Festival de Fatias | confeitaria✓@bolodalais | 262K | - | baking | standard | Open profile ↗ |
| 513 | 262K | - | baking | standard | Open profile ↗ | |
| 514 |  maman✓@_mamannyc_ | 262K | - | baking | premium | Open profile ↗ |
| 515 |  Viktoriia Sokoliuk✓@vicky_bakery | 261K | - | baking | premium | Open profile ↗ |
| 516 |  Thomas Law 🇮🇩 Premium Classic Cake Specialist✓@lawthomaz | 261K | - | baking | premium | Open profile ↗ |
| 517 |  Katie Leclerc✓@katieleclerc | 261K | - | baking | standard | Open profile ↗ |
| 518 |  Natalie Sideserf✓@nataliesideserf | 260K | - | baking | premium | Open profile ↗ |
| 519 |  Karoles Vargas | Pão & Café da manhã✓@karoleseu | 260K | - | baking | standard | Open profile ↗ |
| 520 | 259K | - | baking | standard | Open profile ↗ | |
| 521 |  Chef Danielle Sepsy✓@chefdaniellesepsy | 259K | - | baking | premium | Open profile ↗ |
| 522 |  Douglas Faria • Receitas/confeitaria✓@chefdouglasfaria | 258K | - | baking | standard | Open profile ↗ |
| 523 |  Sena | Evde Garantili Tarifler 🍰✓@senakilavuzoglu | 258K | - | baking | standard | Open profile ↗ |
| 524 | 258K | - | baking | premium | Open profile ↗ | |
| 525 | 258K | - | baking | premium | Open profile ↗ | |
| 526 |  Franco Pepe✓@francopepeingrani | 257K | - | baking | premium | Open profile ↗ |
| 527 |  Oklahoma - Wedding Cakes * 3D Cakes✓@okccakelady | 255K | - | baking | standard | Open profile ↗ |
| 528 | 254K | - | baking | premium | Open profile ↗ | |
| 529 | 253K | - | baking | standard | Open profile ↗ | |
| 530 | 253K | - | baking | standard | Open profile ↗ | |
| 531 |  Vanessa Musi✓@chefvanessamusi | 253K | - | baking | standard | Open profile ↗ |
| 532 |  Larissa Morrone✓@larissa_morrone | 253K | - | baking | standard | Open profile ↗ |
| 533 | 252K | - | baking | budget | Open profile ↗ | |
| 534 |  Lorraine Andrade | Confeitaria Artística✓@cakebiju | 251K | - | baking | standard | Open profile ↗ |
| 535 |  Don’t Tell Charles | Modern Buttercream Cake School✓@donttellcharles | 251K | - | baking | premium | Open profile ↗ |
| 536 |  Hoysaranair✓@hoysaranair | 250K | - | baking | standard | Open profile ↗ |
| 537 | 250K | - | baking | standard | Open profile ↗ | |
| 538 | 249K | - | baking | premium | Open profile ↗ | |
| 539 |  Carla Cake Art✓@carlacakeart | 249K | - | baking | standard | Open profile ↗ |
| 540 |  Cake Gawd@cupcakemama216 | 249K | - | baking | premium | Open profile ↗ |
| 541 |  Violet Cakes by Claire Ptak✓@violetcakeslondon | 249K | - | baking | premium | Open profile ↗ |
| 542 |  Doces Fernanda Kelly✓@fernandakelly_doces | 248K | - | baking | standard | Open profile ↗ |
| 543 |  Rachelles✓@rachellesbespokecakes | 248K | - | baking | standard | Open profile ↗ |
| 544 |  Anna Baldauf✓@annaabaldauf | 247K | - | baking | standard | Open profile ↗ |
| 545 | 246K | - | baking | standard | Open profile ↗ | |
| 546 | 246K | - | baking | standard | Open profile ↗ | |
| 547 |  PÂTISSERIE ASAKO IWAYANAGI✓@patisserie.asakoiwayanagi | 245K | - | baking | premium | Open profile ↗ |
| 548 |  Vegan Treats, Inc.✓@vegantreats | 245K | - | baking | premium | Open profile ↗ |
| 549 | 245K | - | baking | standard | Open profile ↗ | |
| 550 |  The Icing Artist✓@icingartist | 244K | - | baking | standard | Open profile ↗ |