Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 551 | 244K | — | baking | standard | View profile → | |
| 552 |  Julio Ketteley✓@julioketteley | 244K | — | baking | standard | View profile → |
| 553 | 244K | — | baking | standard | View profile → | |
| 554 | 244K | — | baking | standard | View profile → | |
| 555 | 244K | — | baking | standard | View profile → | |
| 556 |  Grezzia Lopez✓@grezzialopez | 243K | — | baking | standard | View profile → |
| 557 |  Jessie | Baking Content Creator✓@jessie.bakes.cakes | 243K | — | baking | standard | View profile → |
| 558 | 243K | — | baking | premium | View profile → | |
| 559 | 243K | — | baking | standard | View profile → | |
| 560 | 243K | — | baking | standard | View profile → | |
| 561 | 242K | — | baking | standard | View profile → | |
| 562 | 242K | — | baking | standard | View profile → | |
| 563 | 241K | — | baking | premium | View profile → | |
| 564 | 241K | — | baking | premium | View profile → | |
| 565 |  Flavio Duarte✓@chefflavioduarte | 240K | — | baking | standard | View profile → |
| 566 |  Benjamina✓@bakedbybenji | 240K | — | baking | premium | View profile → |
| 567 | 240K | — | baking | standard | View profile → | |
| 568 |  Jordi Morera✓@j_morera | 239K | — | baking | standard | View profile → |
| 569 | 239K | — | baking | standard | View profile → | |
| 570 | 238K | — | baking | premium | View profile → | |
| 571 |  Melissa Fallon, Design Eat Repeat™✓@designeatrepeat | 238K | — | baking | standard | View profile → |
| 572 |  Joanna Małagowska✓@poprostupycha | 238K | — | baking | standard | View profile → |
| 573 |  Dona do Doce | Bolacharia Gourmet✓@donadodoce | 238K | — | baking | standard | View profile → |
| 574 |  Emma Fontanella✓@emmafontanella | 238K | — | baking | premium | View profile → |
| 575 | 237K | — | baking | premium | View profile → | |
| 576 |  elvira | artisan homebaker✓@elleciously | 235K | — | baking | standard | View profile → |
| 577 |  @poshpopbakeshop✓@poshpopbakeshop | 235K | — | baking | standard | View profile → |
| 578 |  Mirian Espindola✓@mirianespindola | 234K | — | baking | standard | View profile → |
| 579 |  Roy Shvartzapel@thisisfromroy | 234K | — | baking | premium | View profile → |
| 580 |  Ольга Вашурина✓@vashourina | 234K | — | baking | standard | View profile → |
| 581 |  Cakes By Marian✓@cakesbymarian_ | 233K | — | baking | premium | View profile → |
| 582 |  Nancy Fuller✓@fullerfarmer | 232K | — | baking | premium | View profile → |
| 583 |  Chef Pri Lorente✓@prilorente | 232K | — | baking | premium | View profile → |
| 584 | 231K | — | baking | standard | View profile → | |
| 585 | 231K | — | baking | standard | View profile → | |
| 586 |  Biscuiteers✓@biscuiteersltd | 231K | — | baking | standard | View profile → |
| 587 | 231K | — | baking | standard | View profile → | |
| 588 |  Cupcake Kitchen Houston@cupcakekitchenhouston | 231K | — | baking | standard | View profile → |
| 589 |  Karolícias - Doces e Salgados✓@karolicias | 230K | — | baking | standard | View profile → |
| 590 |  Danielle Rye✓@livewellbakeoften | 229K | — | baking | standard | View profile → |
| 591 |  Anna Polyviou✓@annapolyviou | 229K | — | baking | premium | View profile → |
| 592 |  Matteo Stucchi✓@idolcidigulliver | 229K | — | baking | standard | View profile → |
| 593 |  BARANSEL DUMAN✓@chefbaran | 229K | — | baking | premium | View profile → |
| 594 |  Busy Baking@busybaking12 | 228K | — | baking | premium | View profile → |
| 595 |  Richard Bertinet✓@richardbertinet | 228K | — | baking | premium | View profile → |
| 596 |  H A K I M S' P A S T R Y®️✓@hakimspastry | 228K | — | baking | standard | View profile → |
| 597 |  Nisrine Zermani✓@nisrine_zermani | 227K | — | baking | premium | View profile → |
| 598 |  𝑮𝒂𝒓𝒅𝒆𝒏 𝑺𝒖𝒈𝒂𝒓 𝑭𝒍𝒐𝒘𝒆𝒓𝒔✓@gardensugarflowers | 227K | — | baking | standard | View profile → |
| 599 |  Mari Molina | Prof Sequilheira & Criadora dos Crocantinis✓@marimolinacozinha | 227K | — | baking | standard | View profile → |
| 600 | 227K | — | baking | standard | View profile → |