City · Sweden

Influencers in Stockholm

For local businesses, regional launches and anyone who needs an audience that can walk in.

Short answer

352 Instagram creators with 1,000+ followers name Stockholm on their profile, and 85% of them are nano or micro, the tiers local campaigns actually use. The biggest niche is music (22 creators), then home-decor. Put the city in the brief and Zaver scores creators by location as well as niche; the insight report then shows whether the audience is local too.

Stockholm creators by size

Nano1K–10K20.2%71
Micro10K–100K64.5%227
Mid100K–500K14.2%50
Macro500K–1M0.9%3
Mega1M+0.3%1

Top niches in Stockholm

NicheCreators
Music22How to find · Rates
Home-decor15How to find · Rates
Art11How to find · Rates
Luxury-fashion11How to find · Rates
Fashion11How to find · Rates
News10How to find · Rates
Skincare10How to find · Rates

Find them

In Zaver, or as one ask in ChatGPT or Claude with Zaver connected. The assistant calls discover_creators.

find 20 music creators in Stockholm with 5k–80k followers who post reels, check that their audience is mostly in Stockholm, and give me a fair price for one reel each

Questions

How many influencers are in Stockholm?

352 with 1,000 or more followers whose profile names Stockholm, as of October 2026. Many creators do not state a city, so the true number is higher.

What niches are Stockholm creators in?

Music (22), Home-decor (15), Art (11), Luxury-fashion (11), Fashion (11).

How do I find local influencers in Stockholm?

Type "music creators in Stockholm with 5k–80k followers who post reels" into Zaver. Then check the audience city split in the insight report: a creator who lives in Stockholm but has an audience elsewhere is not local reach.

Go further

Influencer marketing for local businessesPlaybook: describe to findPlaybook: check the audienceAll cities