City · Brazil
Influencers in São Paulo
For local businesses, regional launches and anyone who needs an audience that can walk in.
2,666 Instagram creators with 1,000+ followers name São Paulo on their profile, and 71% of them are nano or micro, the tiers local campaigns actually use. The biggest niche is fashion (138 creators), then medicine. Put the city in the brief and Zaver scores creators by location as well as niche; the insight report then shows whether the audience is local too.
São Paulo creators by size
Top niches in São Paulo
| Niche | Creators | |
|---|---|---|
| Fashion | 138 | How to find · Rates |
| Medicine | 94 | How to find · Rates |
| Music | 63 | How to find · Rates |
| Haircare | 52 | How to find · Rates |
| Interior-design | 49 | How to find · Rates |
| Home-decor | 39 | How to find · Rates |
| Skincare | 38 | How to find · Rates |
| Art | 32 | How to find · Rates |
| Food | 32 | How to find · Rates |
| Entrepreneurship | 30 | How to find · Rates |
| Photography | 29 | How to find · Rates |
| Entertainment | 29 | How to find · Rates |
Find them
In Zaver, or as one ask in ChatGPT or Claude with Zaver connected. The assistant calls discover_creators.
find 20 fashion creators in São Paulo with 5k–80k followers who post reels, check that their audience is mostly in São Paulo, and give me a fair price for one reel eachQuestions
How many influencers are in São Paulo?
2,666 with 1,000 or more followers whose profile names São Paulo, as of October 2026. Many creators do not state a city, so the true number is higher.
What niches are São Paulo creators in?
Fashion (138), Medicine (94), Music (63), Haircare (52), Interior-design (49).
How do I find local influencers in São Paulo?
Type "fashion creators in São Paulo with 5k–80k followers who post reels" into Zaver. Then check the audience city split in the insight report: a creator who lives in São Paulo but has an audience elsewhere is not local reach.
Go further
Influencer marketing for local businessesPlaybook: describe to findPlaybook: check the audienceAll cities