City · Chile

Influencers in Santiago

For local businesses, regional launches and anyone who needs an audience that can walk in.

Short answer

937 Instagram creators with 1,000+ followers name Santiago on their profile, and 82% of them are nano or micro, the tiers local campaigns actually use. The biggest niche is fashion (27 creators), then home-decor. Put the city in the brief and Zaver scores creators by location as well as niche; the insight report then shows whether the audience is local too.

Santiago creators by size

Nano1K–10K6.5%61
Micro10K–100K75.1%704
Mid100K–500K16.4%154
Macro500K–1M1.5%14
Mega1M+0.4%4

Top niches in Santiago

NicheCreators
Fashion27How to find · Rates
Home-decor21How to find · Rates
Music16How to find · Rates
Automotive12How to find · Rates
Interior-design10How to find · Rates
Art10How to find · Rates

Find them

In Zaver, or as one ask in ChatGPT or Claude with Zaver connected. The assistant calls discover_creators.

find 20 fashion creators in Santiago with 5k–80k followers who post reels, check that their audience is mostly in Santiago, and give me a fair price for one reel each

Questions

How many influencers are in Santiago?

937 with 1,000 or more followers whose profile names Santiago, as of October 2026. Many creators do not state a city, so the true number is higher.

What niches are Santiago creators in?

Fashion (27), Home-decor (21), Music (16), Automotive (12), Interior-design (10).

How do I find local influencers in Santiago?

Type "fashion creators in Santiago with 5k–80k followers who post reels" into Zaver. Then check the audience city split in the insight report: a creator who lives in Santiago but has an audience elsewhere is not local reach.

Go further

Influencer marketing for local businessesPlaybook: describe to findPlaybook: check the audienceAll cities