City · United States
Influencers in New York
For local businesses, regional launches and anyone who needs an audience that can walk in.
6,376 Instagram creators with 1,000+ followers name New York on their profile, and 86% of them are nano or micro, the tiers local campaigns actually use. The biggest niche is fashion (257 creators), then art. Put the city in the brief and Zaver scores creators by location as well as niche; the insight report then shows whether the audience is local too.
New York creators by size
Top niches in New York
| Niche | Creators | |
|---|---|---|
| Fashion | 257 | How to find · Rates |
| Art | 243 | How to find · Rates |
| Music | 216 | How to find · Rates |
| Food | 202 | How to find · Rates |
| Jewelry | 168 | How to find · Rates |
| Photography | 148 | How to find · Rates |
| Entertainment | 143 | How to find · Rates |
| Interior-design | 104 | How to find · Rates |
| Luxury-fashion | 101 | How to find · Rates |
| Haircare | 98 | How to find · Rates |
| Home-decor | 77 | How to find · Rates |
| Education | 66 | How to find · Rates |
Find them
In Zaver, or as one ask in ChatGPT or Claude with Zaver connected. The assistant calls discover_creators.
find 20 fashion creators in New York with 5k–80k followers who post reels, check that their audience is mostly in New York, and give me a fair price for one reel eachQuestions
How many influencers are in New York?
6,376 with 1,000 or more followers whose profile names New York, as of October 2026. Many creators do not state a city, so the true number is higher.
What niches are New York creators in?
Fashion (257), Art (243), Music (216), Food (202), Jewelry (168).
How do I find local influencers in New York?
Type "fashion creators in New York with 5k–80k followers who post reels" into Zaver. Then check the audience city split in the insight report: a creator who lives in New York but has an audience elsewhere is not local reach.
Go further
Influencer marketing for local businessesPlaybook: describe to findPlaybook: check the audienceAll cities