Glossary · Platforms and formats
Strategy decoder
An analysis of a brand's Instagram playbook from its recent posts. A decode reads about 50 posts, a follower sample and comments, then reports content pillars by engagement share, format mix, hashtag strategy, gaps, top posts, persona and paid-partnership count.
Why it matters
It is a competitor teardown in minutes, measured rather than guessed.
How Zaver measures it
/strategy in Radar or decode_brand_strategy over MCP; a decode is reused free for 7 days.