Glossary · Vetting and audience
Content pillars
The recurring themes a creator or brand posts about, with their share of engagement. Content pillars cluster posts into themes and measure each theme's share of posts and of engagement. A pillar that is 10% of posts and 35% of engagement is the account's engine.
Why it matters
Pillars tell you what a creator is good at and what a competitor's audience responds to, in numbers rather than impressions.
How Zaver measures it
Pillars with engagement share appear in creator insight reports and in the strategy decoder for brands.