Glossary · Platforms and formats
Competitor tracker
A standing comparison of your brand and rivals on one matrix. A tracker pulls each brand's profile, posts and follower sample and lays out followers, posting rhythm, engagement, health, authenticity and audience side by side, refreshed on demand.
Why it matters
Audience and authenticity next to follower counts is where most competitive surprises live.
How Zaver measures it
/competitors in Radar; the competitive report writes an eleven-section brief from the tracked set.