Glossary · Pricing and deals
Product seeding
Sending free product to many small creators with no obligation to post. Seeding, or gifting, trades product for the chance of organic content. It works at volume: of 100 creators seeded, a fraction reply and a smaller fraction post.
Why it matters
Seeding is the cheapest way to generate UGC and to find creators who genuinely like the product before paying them.
How Zaver measures it
A database search for budget-tier creators with public email builds the list; the Sheets add-on sends the Product Sampling template and logs each send.
Playbook: Run gifting and seeding at 100 creators from one sheet →