Glossary · Operations
UGC creator
A creator already posting about your brand, or one who makes content for brands to use. In Zaver's sense, UGC creators are the people tagging your brand organically, ranked by how often. They are the warmest shortlist a brand has.
Why it matters
Creators who already love the brand convert and negotiate better than cold finds.
How Zaver measures it
Find UGC creators lists everyone tagging your brand with mention count, followers and last mention, with Get insights and Get contacts on each.