Glossary · Finding creators
Nano influencer
A creator with 1,000 to 10,000 followers. Nano influencers are the smallest tier brands usually work with. They tend to have the highest engagement rates and the most personal relationship with followers, and they are the largest group of creators by count.
Why it matters
Nano creators are the backbone of seeding and gifting programmes: cheap, numerous and trusted by small, tight audiences. Across the Zaver index, nano and micro together are over 80% of creators with 1,000+ followers.
How Zaver measures it
Tiers in Zaver: Nano 1K–10K, Micro 10K–100K, Mid 100K–500K, Macro 500K–1M, Mega 1M+. Every search result and report carries the tier.
Playbook: Find nano and micro influencers for product seeding →