Glossary · Finding creators
Macro influencer
A creator with 500,000 to 1 million followers. Macro influencers deliver reach in one placement. Engagement rates are lower than for smaller tiers, and prices are set more by audience size than by relationship.
Why it matters
Macro and mega creators suit launches that need volume fast. On cost per view they often lose to a set of micro creators, which the fair-price CPM makes visible.