Glossary · Finding creators
Mega influencer
A creator with more than 1 million followers. Mega influencers and celebrities reach mass audiences. They are the smallest tier by count, under 2% of creators with 1,000+ followers, and the most expensive per post.
Why it matters
Mega placements are brand-awareness buys. Audience fit still matters: a mega account with the wrong audience geography is expensive reach in the wrong country.