Glossary · Vetting and audience
Audience geography
Where a creator's followers live, as distinct from where the creator lives. Audience geography is the country and city split of followers. Creators often pitch their own location while their audience sits elsewhere.
Why it matters
You buy audience location, not creator location. Geography also moves the fair price: US and high-value audiences command more.
How Zaver measures it
Country and city splits appear in every insight report and feed the fair-price adjustment.