Glossary · Pricing and deals
Fair price
A benchmarked USD range for one sponsored post from a specific creator. A fair price is derived rather than quoted: a tier rate per follower, an engagement multiplier, an adjustment for branded performance and for audience geography. It is the range to open a negotiation with.
Why it matters
Rising creator costs are the top challenge marketers report. A derived number with a written basis is the only leverage in a rate conversation.
Formula
Fair price ≈ followers × tier rate × engagement multiplier × branded factor × geography factor
How Zaver measures it
Every insight report gives low, centre and high USD for one reel, the one-line basis and the CPM at centre.