Glossary · Pricing and deals
CPM
Cost per thousand views. CPM is the price divided by expected views in thousands. It puts a 40K creator and a 400K creator on the same footing.
Why it matters
Comparing creators on CPM instead of follower count is how you cut cost without cutting reach.
Formula
CPM = price ÷ (expected views ÷ 1,000)
How Zaver measures it
The insight report shows CPM at the centre of the fair-price range.