Glossary · Pricing and deals
Rate card
A creator's or a category's published prices per deliverable. Creators send rate cards; brands build their own from benchmarks. A category rate card gives median fair price and CPM per size tier for a niche and market.
Why it matters
A house rate card turns every negotiation into a comparison against a number you trust.
How Zaver measures it
Twenty insight reports across tiers produce a category rate card; the niche rate guides show the tier split for every niche.