Glossary · Measurement
Influencer marketing ROI
Return from a campaign relative to what it cost. ROI compares revenue or pipeline attributable to creators with total spend including product, fees and tooling. Attribution is the hard part; promo codes and UTM links are the practical tools.
Why it matters
Most marketers say they struggle to measure ROI, and few are confident proving it to leadership.
Formula
ROI = (attributable revenue − cost) ÷ cost × 100
How Zaver measures it
Zaver refreshes post metrics into your sheet; revenue comes from your promo codes or UTM links. A Shopify integration for revenue attribution is coming soon.
Playbook: Measure an influencer campaign without a platform →