Glossary · Measurement
Attribution
Tying a sale or lead to the creator who caused it. Attribution assigns outcomes to creators. Promo codes and UTM links are direct; platform-level attribution is coarser. Most influencer influence is never attributed, which is why reach and engagement metrics still matter.
Why it matters
Attribution is the single biggest measurement gap marketers report.
How Zaver measures it
Today: promo codes and UTM links pasted into the sheet beside refreshed post metrics. A Shopify integration for revenue attribution is coming soon.