Glossary · Finding creators
Hashtag research
Sizing hashtags before using them in a campaign. Hashtag research reads a tag's post count, how fast it moves, what formats rank on it, what engagement looks like there and which creators and related tags travel with it.
Why it matters
A saturated tag buries you; a micro tag has nobody in it. The size band and format mix tell you where a campaign can rank.
How Zaver measures it
Hashtag insights sizes up to 20 tags per request with size band, trending flag, format mix, average and median likes, reel views, top creators and related tags. 0.25 credits per hashtag.