Glossary · Platforms and formats
Branded hashtag
A campaign- or brand-specific hashtag used to collect participation. A branded hashtag makes campaign content findable and countable. Crawling it over time is the simplest campaign log.
Why it matters
Scheduled daily, the crawl becomes a self-updating report of every post in the campaign.
How Zaver measures it
Hashtag crawl on Instagram and YouTube with de-duplicated re-runs, 15 credits per 1,000 posts.