Glossary · Operations
Campaign tracker
The sheet or tool that holds creators, deliverables, spend and results for a campaign. Most campaign trackers live in a spreadsheet: one row per deliverable with creator, link, due date, spend and metrics. The work is keeping the metrics current.
Why it matters
Every influencer marketer uses a spreadsheet, even with a platform. A tracker that fills itself removes the weekly chore.
How Zaver measures it
The Google Sheets add-on and scheduled Radar tools write profile and post metrics into the tracker on demand or daily.