Glossary · Operations
Deliverable
The agreed piece of content a creator must post. A deliverable is one reel, post, story or video with a date and a link once live. Deliverable tracking is the core of campaign management.
Why it matters
An agreed deliverable that is not posted is the most common campaign leak, and the easiest to catch with a tracker.
How Zaver measures it
Post metrics refreshed next to each deliverable link; an empty row is the one to chase.