Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 401 | 316K | — | baking | standard | View profile → | |
| 402 | 316K | — | baking | premium | View profile → | |
| 403 |  J O S E F • M A R Š Á L E K✓@marsalekjosef82 | 316K | — | baking | premium | View profile → |
| 404 |  Ester Holt✓@estercakesofficial | 315K | — | baking | standard | View profile → |
| 405 |  TOUS les JOURS Indonesia✓@touslesjoursid | 314K | — | baking | standard | View profile → |
| 406 |  Melissa Johnson | Best Friends For Frosting✓@bestfriendsforfrosting | 314K | — | baking | standard | View profile → |
| 407 |  Lorena Tartuce✓@lorenatartuce | 314K | — | baking | premium | View profile → |
| 408 |  Christophe Adam✓@christopheadam | 313K | — | baking | premium | View profile → |
| 409 |  CHOCOLATRIA®✓@chocolatria | 313K | — | baking | standard | View profile → |
| 410 | 313K | — | baking | premium | View profile → | |
| 411 |  NICOLAS LAMBERT✓@nicolas_lambert | 313K | — | baking | premium | View profile → |
| 412 | 313K | — | baking | standard | View profile → | |
| 413 |  Casto Ángel Roldán Martin✓@reposterito_busca_esposo | 312K | — | baking | standard | View profile → |
| 414 | 312K | — | baking | standard | View profile → | |
| 415 | 312K | — | baking | standard | View profile → | |
| 416 |  Rahmi Awalia✓@rahmiawalia | 311K | — | baking | standard | View profile → |
| 417 |  Sasha Pasteles✓@sashapasteles | 310K | — | baking | premium | View profile → |
| 418 |  Paôla Binow✓@paolacakesconfeitaria | 310K | — | baking | standard | View profile → |
| 419 | 309K | — | baking | standard | View profile → | |
| 420 | 309K | — | baking | standard | View profile → | |
| 421 |  Halle Payne✓@hallepaynee | 309K | — | baking | standard | View profile → |
| 422 |  The Cake Box✓@thecakebox_ar | 308K | — | baking | standard | View profile → |
| 423 |  Bryan Ford 🇭🇳✓@artisanbryan | 308K | — | baking | standard | View profile → |
| 424 |  Vinícius Costa | Receitas de Festas✓@vinicostacakes | 307K | — | baking | premium | View profile → |
| 425 |  Ananda Vasconcelos✓@anandavasconcelos | 305K | — | baking | standard | View profile → |
| 426 |  Ankita Dutta Dubey | CAKE ARTIST✓@naan_bai | 305K | — | baking | premium | View profile → |
| 427 | 305K | — | baking | premium | View profile → | |
| 428 |  Caro Espinal✓@caroespinal.reposteria | 304K | — | baking | premium | View profile → |
| 429 |  Marko Vuletić✓@marko_vuletic | 303K | — | baking | standard | View profile → |
| 430 | 301K | — | baking | standard | View profile → | |
| 431 |  Simple Mills✓@simplemills | 301K | — | baking | premium | View profile → |
| 432 |  Allison Mattina✓@celebratingsweets | 300K | — | baking | standard | View profile → |
| 433 | 300K | — | baking | premium | View profile → | |
| 434 | 300K | — | baking | standard | View profile → | |
| 435 | 300K | — | baking | premium | View profile → | |
| 436 |  Isabella's Cupcakes & More✓@isabellascupcakesandmore | 299K | — | baking | standard | View profile → |
| 437 | 299K | — | baking | standard | View profile → | |
| 438 |  Ron Ben-Israel Cakes✓@rbicakes | 299K | — | baking | premium | View profile → |
| 439 |  Camila Elizalde García✓@camilapastrylover | 298K | — | baking | premium | View profile → |
| 440 |  Cambrea | Cambrea Bakes@cambreabakes | 298K | — | baking | premium | View profile → |
| 441 | 298K | — | baking | standard | View profile → | |
| 442 |  John Whaite✓@john_whaite | 298K | — | baking | premium | View profile → |
| 443 |  Emmas Lieblingsstücke - Besser Backen✓@emmaslieblingsstuecke | 298K | — | baking | standard | View profile → |
| 444 |  Paulo Rocha✓@chefpaulorocha | 297K | — | baking | premium | View profile → |
| 445 |  Paris Baguette✓@parisbaguette_usa | 296K | — | baking | standard | View profile → |
| 446 |  Sangeeta Ghosh | Baking Academy✓@sangeetas_cooking_mantra | 295K | — | baking | premium | View profile → |
| 447 | 295K | — | baking | standard | View profile → | |
| 448 |  Maddie Brehm✓@maddiebrehm | 295K | — | baking | premium | View profile → |
| 449 |  Лаура Бақытбек / онлайн курс тәттілер, пирогтар, макарон✓@laukin_cakes | 294K | — | baking | standard | View profile → |
| 450 |  rizki cake✓@rizki_cake | 294K | — | baking | standard | View profile → |