Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 401 | 316K | - | baking | standard | Open profile ↗ | |
| 402 | 316K | - | baking | premium | Open profile ↗ | |
| 403 |  J O S E F • M A R Š Á L E K✓@marsalekjosef82 | 316K | - | baking | premium | Open profile ↗ |
| 404 |  Ester Holt✓@estercakesofficial | 315K | - | baking | standard | Open profile ↗ |
| 405 |  TOUS les JOURS Indonesia✓@touslesjoursid | 314K | - | baking | standard | Open profile ↗ |
| 406 |  Melissa Johnson | Best Friends For Frosting✓@bestfriendsforfrosting | 314K | - | baking | standard | Open profile ↗ |
| 407 |  Lorena Tartuce✓@lorenatartuce | 314K | - | baking | premium | Open profile ↗ |
| 408 |  Christophe Adam✓@christopheadam | 313K | - | baking | premium | Open profile ↗ |
| 409 |  CHOCOLATRIA®✓@chocolatria | 313K | - | baking | standard | Open profile ↗ |
| 410 | 313K | - | baking | premium | Open profile ↗ | |
| 411 |  NICOLAS LAMBERT✓@nicolas_lambert | 313K | - | baking | premium | Open profile ↗ |
| 412 | 313K | - | baking | standard | Open profile ↗ | |
| 413 |  Casto Ángel Roldán Martin✓@reposterito_busca_esposo | 312K | - | baking | standard | Open profile ↗ |
| 414 | 312K | - | baking | standard | Open profile ↗ | |
| 415 | 312K | - | baking | standard | Open profile ↗ | |
| 416 |  Rahmi Awalia✓@rahmiawalia | 311K | - | baking | standard | Open profile ↗ |
| 417 |  Sasha Pasteles✓@sashapasteles | 310K | - | baking | premium | Open profile ↗ |
| 418 |  Paôla Binow✓@paolacakesconfeitaria | 310K | - | baking | standard | Open profile ↗ |
| 419 | 309K | - | baking | standard | Open profile ↗ | |
| 420 | 309K | - | baking | standard | Open profile ↗ | |
| 421 |  Halle Payne✓@hallepaynee | 309K | - | baking | standard | Open profile ↗ |
| 422 |  The Cake Box✓@thecakebox_ar | 308K | - | baking | standard | Open profile ↗ |
| 423 |  Bryan Ford 🇭🇳✓@artisanbryan | 308K | - | baking | standard | Open profile ↗ |
| 424 |  Vinícius Costa | Receitas de Festas✓@vinicostacakes | 307K | - | baking | premium | Open profile ↗ |
| 425 |  Ananda Vasconcelos✓@anandavasconcelos | 305K | - | baking | standard | Open profile ↗ |
| 426 |  Ankita Dutta Dubey | CAKE ARTIST✓@naan_bai | 305K | - | baking | premium | Open profile ↗ |
| 427 | 305K | - | baking | premium | Open profile ↗ | |
| 428 |  Caro Espinal✓@caroespinal.reposteria | 304K | - | baking | premium | Open profile ↗ |
| 429 |  Marko Vuletić✓@marko_vuletic | 303K | - | baking | standard | Open profile ↗ |
| 430 | 301K | - | baking | standard | Open profile ↗ | |
| 431 |  Simple Mills✓@simplemills | 301K | - | baking | premium | Open profile ↗ |
| 432 |  Allison Mattina✓@celebratingsweets | 300K | - | baking | standard | Open profile ↗ |
| 433 | 300K | - | baking | premium | Open profile ↗ | |
| 434 | 300K | - | baking | standard | Open profile ↗ | |
| 435 | 300K | - | baking | premium | Open profile ↗ | |
| 436 |  Isabella's Cupcakes & More✓@isabellascupcakesandmore | 299K | - | baking | standard | Open profile ↗ |
| 437 | 299K | - | baking | standard | Open profile ↗ | |
| 438 |  Ron Ben-Israel Cakes✓@rbicakes | 299K | - | baking | premium | Open profile ↗ |
| 439 |  Camila Elizalde García✓@camilapastrylover | 298K | - | baking | premium | Open profile ↗ |
| 440 |  Cambrea | Cambrea Bakes@cambreabakes | 298K | - | baking | premium | Open profile ↗ |
| 441 | 298K | - | baking | standard | Open profile ↗ | |
| 442 |  John Whaite✓@john_whaite | 298K | - | baking | premium | Open profile ↗ |
| 443 |  Emmas Lieblingsstücke - Besser Backen✓@emmaslieblingsstuecke | 298K | - | baking | standard | Open profile ↗ |
| 444 |  Paulo Rocha✓@chefpaulorocha | 297K | - | baking | premium | Open profile ↗ |
| 445 |  Paris Baguette✓@parisbaguette_usa | 296K | - | baking | standard | Open profile ↗ |
| 446 |  Sangeeta Ghosh | Baking Academy✓@sangeetas_cooking_mantra | 295K | - | baking | premium | Open profile ↗ |
| 447 | 295K | - | baking | standard | Open profile ↗ | |
| 448 |  Maddie Brehm✓@maddiebrehm | 295K | - | baking | premium | Open profile ↗ |
| 449 |  Лаура Бақытбек / онлайн курс тәттілер, пирогтар, макарон✓@laukin_cakes | 294K | - | baking | standard | Open profile ↗ |
| 450 |  rizki cake✓@rizki_cake | 294K | - | baking | standard | Open profile ↗ |