City · Italy

Influencers in Rome

For local businesses, regional launches and anyone who needs an audience that can walk in.

Short answer

474 Instagram creators with 1,000+ followers name Rome on their profile, and 80% of them are nano or micro, the tiers local campaigns actually use. The biggest niche is art (14 creators), then music. Put the city in the brief and Zaver scores creators by location as well as niche; the insight report then shows whether the audience is local too.

Rome creators by size

Nano1K–10K13.9%66
Micro10K–100K65.8%312
Mid100K–500K16.5%78
Macro500K–1M2.1%10
Mega1M+1.7%8

Top niches in Rome

NicheCreators
Art14How to find · Rates
Music14How to find · Rates
Fashion14How to find · Rates
Entertainment10How to find · Rates
Photography10How to find · Rates
Sports10How to find · Rates
News10How to find · Rates

Find them

In Zaver, or as one ask in ChatGPT or Claude with Zaver connected. The assistant calls discover_creators.

find 20 art creators in Rome with 5k–80k followers who post reels, check that their audience is mostly in Rome, and give me a fair price for one reel each

Questions

How many influencers are in Rome?

474 with 1,000 or more followers whose profile names Rome, as of October 2026. Many creators do not state a city, so the true number is higher.

What niches are Rome creators in?

Art (14), Music (14), Fashion (14), Entertainment (10), Photography (10).

How do I find local influencers in Rome?

Type "art creators in Rome with 5k–80k followers who post reels" into Zaver. Then check the audience city split in the insight report: a creator who lives in Rome but has an audience elsewhere is not local reach.

Go further

Influencer marketing for local businessesPlaybook: describe to findPlaybook: check the audienceAll cities