City · United Kingdom
Influencers in London
For local businesses, regional launches and anyone who needs an audience that can walk in.
2,856 Instagram creators with 1,000+ followers name London on their profile, and 82% of them are nano or micro, the tiers local campaigns actually use. The biggest niche is music (139 creators), then fashion. Put the city in the brief and Zaver scores creators by location as well as niche; the insight report then shows whether the audience is local too.
London creators by size
Top niches in London
| Niche | Creators | |
|---|---|---|
| Music | 139 | How to find · Rates |
| Fashion | 128 | How to find · Rates |
| Art | 93 | How to find · Rates |
| Jewelry | 81 | How to find · Rates |
| Luxury-fashion | 72 | How to find · Rates |
| Haircare | 62 | How to find · Rates |
| Entertainment | 58 | How to find · Rates |
| Food | 53 | How to find · Rates |
| Interior-design | 52 | How to find · Rates |
| Skincare | 49 | How to find · Rates |
| Photography | 42 | How to find · Rates |
| Luxury-travel | 42 | How to find · Rates |
Find them
In Zaver, or as one ask in ChatGPT or Claude with Zaver connected. The assistant calls discover_creators.
find 20 music creators in London with 5k–80k followers who post reels, check that their audience is mostly in London, and give me a fair price for one reel eachQuestions
How many influencers are in London?
2,856 with 1,000 or more followers whose profile names London, as of October 2026. Many creators do not state a city, so the true number is higher.
What niches are London creators in?
Music (139), Fashion (128), Art (93), Jewelry (81), Luxury-fashion (72).
How do I find local influencers in London?
Type "music creators in London with 5k–80k followers who post reels" into Zaver. Then check the audience city split in the insight report: a creator who lives in London but has an audience elsewhere is not local reach.
Go further
Influencer marketing for local businessesPlaybook: describe to findPlaybook: check the audienceAll cities