City · Portugal

Influencers in Lisbon

For local businesses, regional launches and anyone who needs an audience that can walk in.

Short answer

297 Instagram creators with 1,000+ followers name Lisbon on their profile, and 87% of them are nano or micro, the tiers local campaigns actually use. The biggest niche is music (17 creators), then fashion. Put the city in the brief and Zaver scores creators by location as well as niche; the insight report then shows whether the audience is local too.

Lisbon creators by size

Nano1K–10K11.4%34
Micro10K–100K75.8%225
Mid100K–500K10.4%31
Macro500K–1M1.0%3
Mega1M+1.3%4

Top niches in Lisbon

NicheCreators
Music17How to find · Rates
Fashion14How to find · Rates

Find them

In Zaver, or as one ask in ChatGPT or Claude with Zaver connected. The assistant calls discover_creators.

find 20 music creators in Lisbon with 5k–80k followers who post reels, check that their audience is mostly in Lisbon, and give me a fair price for one reel each

Questions

How many influencers are in Lisbon?

297 with 1,000 or more followers whose profile names Lisbon, as of October 2026. Many creators do not state a city, so the true number is higher.

What niches are Lisbon creators in?

Music (17), Fashion (14).

How do I find local influencers in Lisbon?

Type "music creators in Lisbon with 5k–80k followers who post reels" into Zaver. Then check the audience city split in the insight report: a creator who lives in Lisbon but has an audience elsewhere is not local reach.

Go further

Influencer marketing for local businessesPlaybook: describe to findPlaybook: check the audienceAll cities