City · Türkiye

Influencers in İzmir

For local businesses, regional launches and anyone who needs an audience that can walk in.

Short answer

472 Instagram creators with 1,000+ followers name İzmir on their profile, and 88% of them are nano or micro, the tiers local campaigns actually use. The biggest niche is haircare (16 creators), then fashion. Put the city in the brief and Zaver scores creators by location as well as niche; the insight report then shows whether the audience is local too.

İzmir creators by size

Nano1K–10K15.7%74
Micro10K–100K71.8%339
Mid100K–500K10.6%50
Macro500K–1M1.3%6
Mega1M+0.6%3

Top niches in İzmir

NicheCreators
Haircare16How to find · Rates
Fashion14How to find · Rates

Find them

In Zaver, or as one ask in ChatGPT or Claude with Zaver connected. The assistant calls discover_creators.

find 20 haircare creators in İzmir with 5k–80k followers who post reels, check that their audience is mostly in İzmir, and give me a fair price for one reel each

Questions

How many influencers are in İzmir?

472 with 1,000 or more followers whose profile names İzmir, as of October 2026. Many creators do not state a city, so the true number is higher.

What niches are İzmir creators in?

Haircare (16), Fashion (14).

How do I find local influencers in İzmir?

Type "haircare creators in İzmir with 5k–80k followers who post reels" into Zaver. Then check the audience city split in the insight report: a creator who lives in İzmir but has an audience elsewhere is not local reach.

Go further

Influencer marketing for local businessesPlaybook: describe to findPlaybook: check the audienceAll cities