City · Hong Kong SAR China

Influencers in Hong Kong

For local businesses, regional launches and anyone who needs an audience that can walk in.

Short answer

489 Instagram creators with 1,000+ followers name Hong Kong on their profile, and 93% of them are nano or micro, the tiers local campaigns actually use. The biggest niche is fashion (26 creators), then haircare. Put the city in the brief and Zaver scores creators by location as well as niche; the insight report then shows whether the audience is local too.

Hong Kong creators by size

Nano1K–10K24.1%118
Micro10K–100K69.3%339
Mid100K–500K6.1%30
Macro500K–1M0.2%1
Mega1M+0.2%1

Top niches in Hong Kong

NicheCreators
Fashion26How to find · Rates
Haircare13How to find · Rates
Music11How to find · Rates
Luxury-travel11How to find · Rates
Art10How to find · Rates

Find them

In Zaver, or as one ask in ChatGPT or Claude with Zaver connected. The assistant calls discover_creators.

find 20 fashion creators in Hong Kong with 5k–80k followers who post reels, check that their audience is mostly in Hong Kong, and give me a fair price for one reel each

Questions

How many influencers are in Hong Kong?

489 with 1,000 or more followers whose profile names Hong Kong, as of October 2026. Many creators do not state a city, so the true number is higher.

What niches are Hong Kong creators in?

Fashion (26), Haircare (13), Music (11), Luxury-travel (11), Art (10).

How do I find local influencers in Hong Kong?

Type "fashion creators in Hong Kong with 5k–80k followers who post reels" into Zaver. Then check the audience city split in the insight report: a creator who lives in Hong Kong but has an audience elsewhere is not local reach.

Go further

Influencer marketing for local businessesPlaybook: describe to findPlaybook: check the audienceAll cities