City · Italy

Influencers in Florence

For local businesses, regional launches and anyone who needs an audience that can walk in.

Short answer

139 Instagram creators with 1,000+ followers name Florence on their profile, and 88% of them are nano or micro, the tiers local campaigns actually use. The biggest niche is fashion (10 creators). Put the city in the brief and Zaver scores creators by location as well as niche; the insight report then shows whether the audience is local too.

Florence creators by size

Nano1K–10K15.8%22
Micro10K–100K71.9%100
Mid100K–500K10.8%15
Macro500K–1M0.0%0
Mega1M+1.4%2

Top niches in Florence

NicheCreators
Fashion10How to find · Rates

Find them

In Zaver, or as one ask in ChatGPT or Claude with Zaver connected. The assistant calls discover_creators.

find 20 fashion creators in Florence with 5k–80k followers who post reels, check that their audience is mostly in Florence, and give me a fair price for one reel each

Questions

How many influencers are in Florence?

139 with 1,000 or more followers whose profile names Florence, as of October 2026. Many creators do not state a city, so the true number is higher.

What niches are Florence creators in?

Fashion (10).

How do I find local influencers in Florence?

Type "fashion creators in Florence with 5k–80k followers who post reels" into Zaver. Then check the audience city split in the insight report: a creator who lives in Florence but has an audience elsewhere is not local reach.

Go further

Influencer marketing for local businessesPlaybook: describe to findPlaybook: check the audienceAll cities